Why choosing beatBread over a record deal was the "obvious choice" for R&B artist BC Tray

Record deal or beatBread deal?

For R&B artist BC Tray, funding his music career with beatBread was the obvious choice.

After talking with a few music labels, BC Tray wasn’t happy with the restrictive economic terms that come with most record deals. He wanted independence and full control over his music career. Then he found beatBread.

“I saw what beatBread offered, and I was like ‘I like this way better... and I still keep all my music.’ (beatBread) was just kind of this obvious choice for me. I'm like 'Aight, I'm gonna do this.'”

BC Tray used his beatBread advance for both his life and career: he got a new chain and a new car, then paid for studio time, features, TikTok promos and music videos. 

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